Person sneezing illustrating the importance of the “Stop Sneeze to Wheeze” initiative in combating Allergic Rhinitis and Asthma

During the recent World Allergy Week, Alkem Laboratories Ltd made waves in the healthcare sector by launching the “Stop Sneeze to Wheeze” initiative. This revolutionary program targets the prevalent issue of Allergic Rhinitis and its possible progression into Asthma.

Understanding the close relationship between Allergic Rhinitis and Asthma is critical. Allergic Rhinitis, also known as hay fever, is characterized by an allergic response causing symptoms like a runny nose, sneezing, and nasal congestion. Asthma, on the other hand, is a chronic condition that inflames the airways, leading to difficulty in breathing.

When Allergic Rhinitis goes untreated, it can potentially develop into Asthma. Furthermore, the symptoms of each can exacerbate the other, leading to a continuous cycle that significantly impacts an individual’s well-being.

The “Stop Sneeze to Wheeze” initiative sets out to change the narrative and promote a comprehensive understanding of these conditions. It aims to bring to the forefront the concept of “One Airway, One Disease,” which embodies the idea that treating Allergic Rhinitis and Asthma should not be isolated but approached as a connected health issue.

One of the primary goals of the initiative is to encourage early diagnosis. With early detection, effective management strategies can be implemented, drastically improving the quality of life for affected individuals.

Moreover, the initiative aims to educate the public and patients through awareness drives, camps, and clinics. These platforms provide essential information on identifying common triggers, adhering to treatment plans, considering allergy testing, and adopting a healthier lifestyle.

Mr. Sudipta Roy, President, Head – Acute business at Alkem Laboratories Ltd, emphasized the urgency of the issue: “Recent estimates suggest that approximately 60 to 78% of individuals diagnosed with asthma also have concurrent Allergic Rhinitis.”

The “Stop Sneeze to Wheeze” initiative is a turning point in the way healthcare approaches respiratory diseases. Through education, awareness, and encouraging early diagnosis, it paves the way for better patient care and improved outcomes.