A significant stride towards bolstering the sports nutrition market in India has been taken with the strategic partnership between Nutra Prep, an up-and-coming startup, and Nutrabolt, a revered name in the global health and wellness industry. This agreement focuses on the production and distribution of Nutrabolt’s ‘C4’ and ‘Xtend’ brand products on Indian soil.
Steered by Amit Dhirwani, a seasoned professional in the industry, Nutra Prep will be the sole manufacturer and marketer for ‘C4’ and ‘Xtend’ brands in India. Renowned for their first-rate energy drinks, pre-workout supplements, and muscle recovery electrolytes and hydration drinks, ‘C4’ and ‘Xtend’ are primed to revolutionize India’s sports nutrition market.
Adding to this, Nutra Prep has established a partnership with Bright Performance Nutrition for the exclusive omni-channel distribution of ‘C4’ and ‘Xtend’ products across India. This collaboration promises to make it easier for fitness lovers to access authentic, high-quality, and affordable nutritional supplements.
Speaking about the alliance, Amit Dhirwani, Managing Director, Nutra Prep, said, “We are ecstatic to collaborate with C4 and Xtend, two esteemed brands in the nutritional supplement industry. This strategic collaboration will enable us to provide the same quality, innovation, and efficacy that our customers have come to expect from these brands, but now at affordable prices, due to local manufacturing.”
