As the $18 billion Indian personal care market continues to grow, a new brand, Earth Ritual, has been launched by The Better Collective to provide a unique, luxury bath and body care experience to the discerning Indian consumer.
In a sea of direct-to-consumer personal care brands, Earth Ritual stands out with its mood-based product bundling strategy. This innovative approach, coupled with a luxurious product range of body washes, lotions, scrubs, and mists, is set to carve a unique niche for the brand.
The rising trend towards premium and wellness-oriented personal care products, highlighted in a recent report by Euromonitor, presents a ripe opportunity for Earth Ritual to establish its market presence and cater to the evolving preferences of the contemporary Indian consumer.
