Lubrizol Life Science Health (LLS Health) is unlocking the future of nutraceuticals with its cutting-edge Nutra 2.0 strategy. By leveraging AI-driven insights into consumer behaviors, Lubrizol is empowering supplement manufacturers to create products that resonate with the hearts and minds of today’s health-conscious consumers.

In collaboration with AI research firm 113 industries, LLS Health has gained unprecedented insights into consumer preferences, unmet needs, and concerns related to nutraceutical ingredients. These insights have been invaluable in shaping Lubrizol’s product offerings, ensuring they align with the ever-evolving demands of modern consumers.

Nutra 2.0 champions the integration of science-backed, clinically proven ingredients with sensory appeal in nutraceutical products. This approach ensures that manufacturers can create supplements that fulfill both the rational and emotional aspects of consumer decision-making, leading to greatersuccess in the competitive nutraceutical market.

Through its commitment to innovative, holistic solutions, Lubrizol’s Nutra 2.0 strategy is set to make a lasting impact on the nutraceutical industry. By aligning with consumer insights and objectives, Lubrizol aims to provide manufacturers with the tools and insights needed to create products that capture the attention of health-conscious consumers worldwide.